The Online Income Club

I had an email the other day asking some questions about using
phrase match or exact match for keywords. I stated to type my quick reply
and soon realized that trying to explain it all in a few words was
not easy. After half an hour I ended up with a thesis instead of
email.

Anyway, some of it is a little heavy but if you can get through it
all without falling asleep i think it will clarify a lot of things
about keywords and broad/phrase/exact matches etc. It is more
complicated than the simplistic explanations normally given and I
try to explain the why as well as the what, which always helps me
understand better.

Maybe someday I will put it in a video but for now it’s all here in
this email.

Anyway enjoy (or sleep, your choice:)

OK,

deep breath……….

Phrase match – Broad match – Exact match.

There is a difference  between a “Phrase match search”. i.e. what
is typed into Google with quotes around it (which is really an
exact match search)and the phrase match results in Google Adwords
KW tool (GAWKWT)

This is because GAWKWT gives results that would trigger an Adwords
ad. NOT find a website via the search.

So results would look like this

keyword = “large red nose”

For GAWKWT
examples

exact match = “large red nose for sale”
The exact keyword appears in the search expression

phrase match = “how to fix a red large nose”  or ” a will a large
red moustache enhance a small nose”

Note the keywords do not need to be in the same order, just exist
in the search expression.

Broad match = “Does Alice Cooper have a large nose” or “Rudolf the
red nosed reindeer”
Only part of the keyword  need exist in the search expression and
even related keywords can trigger an Adwords with broad match

So,  in GAWKWT:

An EXACT MATCH result is where the keyword appears in the  results
in the exact word order.

A PHRASE MATCH is where the all the keyword words appears in the
results in any order and even inter-spaced by other words.

A BROAD MATCH is where any of the Keyword words appear in the
results and even closely related words like plurals etc.)

Things are different, however, in Google Search Results

When Typing into Googles search page the rules are slightly
different

So, In Google search: (in this sense “keyword” and “search
expression” are interchangeable descriptions)

Phrase match = “large red nose” (keyword in quotes) would return
websites with that exact search expression in it. So it is more
like the Exact match of GAWKWT.

Broad match = large red nose (keyword without quotes) would return
websites that contain all, any or related keywords like plurals
etc.. Similar to the broad match of GAWKWT.

It is also important to understand that Google’s search results are
not just based on matching keywords to website content. They are
also based on off-page SEO (backlinks) and anchor text.

Anchor text is the actual text that is the clickable link from
another website. When searching for a keyword In more mature blogs
or those with a lot of backlinks, Google will also look at the
anchor text for the keywords.. So in extreme examples a website can
display one the first page results for a keyword that it does not
actually have on the page. It is likely that they appear heavily in
the anchor texts of other websites linking to this one. So when
looking at the actual search results, they may not be absolutely
reflective of the “keyword match” you may expect.

The final thing to look at is the number of results displayed when
you perform a Google search.

A phrase match search (exact?) will generally show a lot less
results than a broad match  search for the same keyword. This is
fairly obvious given all the above information.

So considering that a “phrase” match generally means the whole
keyword is found in the website content, you can assume that the
total number of sites shown in the search result are the
competitors for that keyword.

This has been taken one step further and has been used as a measure
of the “strength of competition” as well as the “number of
competitors” . Now although the later is probably accurate enough,
the assumption of the former, in my opinion (and testing) does not
hold water.

If you are looking to estimate the strength of competition for any
particular keyword using the Google search results then you will
need to apply some additional search parameters to improve your
accuracy.

Firstly adding “allintitle” to the keyword (using phrase match)
will give you the number of sites that have the exact keyword in
the title tag. This is likely to be sites that have
specifically optimized their on-site SEO for the keyword.

Secondly adding “allinanchor” to the phrase match keyword search
will return the number of sites that appear to have  their of-site
SEO optimized for that keyword. (but keep in mind that this would
list a site with only 1 Backlink with the keyword in the anchor
text)

This is likely to give you a better measure of competition for the
keyword but it may not be as accurate as it may seem at first.

Firstly, there is no way to be sure that the results of both those
searches include the same websites. So if, for instance, you
returned 50,000 sites in the “allintitle” search and 50,000 sites
in the “allinanchor” results then you can make the following
assumption.

From one extreme you could have 50,000  sites that are completely
on-site and off-site optimized for that keyword.

At the other extreme you could 100,000 sites that have either the
keyword in the title or one of it’s backlink anchors contain the
keyword.

In the first case you would be facing stiff competition but in the
second case there would be very little competition even though the
total number of competing sites is higher.

Now, to add one more layer of issue with this you need to consider
the actions of your fellow marketers over the last few years.

When everything on the websites was more “natural” then using
the above selections would probably have been OK in maybe 75% (or
even more) of the time. However the very fact that everyone has
adopted the “competition criteria” means that they have skewed the
results. Highly targeting the keywords that fit the parameters
will, by that very action, make their competition unnaturally high
and make obsolete the very selection process that chose them in the
first place.

OK, lets now move from keyword Competition to Search Volume.

The search volume of a keyword is important as it is a guide to how
many visitors you may get to your website if it was optimised for
that keyword. Search volumes come from GAKWT not the Google search
results. Clearly it is better to choose higher search volumes than
lower ones.

But which measure exact/phrase or broad?

When considering visitors from natural search engine results (NOT
Adwords) I find it easier to compare the GAWKWT exact match to
Google Search Phrase match and the GAWKWT broad match to the same
in Google results. You can then forget about the Phrase match
results in GAWKWT.
When a website is new (and optimised) it will tend to rank for it’s
main keywords only. Over time it begin to rank for longer tail
keywords and related terms until at some point as the site becomes
more  ”authoritative” it is likely that the longer tail keywords
will bring in more traffic than the primary original keywords.

So when looking for keywords for anew website you should use the
EXACT search results in GAWKWT. This is a better indication of the
early traffic to your site.

For the long term though you should look at the broad match
results. This is an indication of the traffic you may get as the
site ranks for the longer and related keywords. It is indicative of
the ultimate potential of the site.

So a keyword with say 1000 exact searches a month and 100,000
global a month would be good starter but potentially a very high
traffic site I the long term.

A 4000 a month exact search keyword with only  10,000 broad match
global results would be better in the short term but unlikely to
ever achieve the same traffic levels of the previous example

I have real treat for you today. A very quick method for getting onto Google Page 1 and generating some instant traffic and backlinks.

It should fit right in with anything you are currently doing and can be used on it’s own or to bolster your current efforts.

I have put together a 20 minute video showing exactly how to do everything and all with free  tools so suitable for any pocket.

I would love to get your feedback on this, or anything else you are working on. Do you need any specific tutorials or  training creating? I want to make sure you guys get exactly what you need so you tell me and I will find something for you (or get someone to create it if needs be).

Anyway, take a look at this video it really is very fast and very simple – Google Page one in under 12 minutes…Amazing!  Check it out from the link below

Google Page 1 In 12 Minutes VIDEO

Make sure you tell me what you thought about this method. Use the link or the comment box below.

Looking Forward To Your Success

I thought I would talk about this today as it has cropped up a few times over the last week in various conversations with customers.

It’s about misspellings.

Now a few years ago there were a number of “products” that targeted Ebay and others by finding product listings that had misspellings and so could get overlooked by buyers. This meant lower competition and an opportunity to buy things cheaper.

This idea seems to have been adopted by some of the internet marketing community and has been used to target misspellings of the Google searches (who doesn’t spell things wrong sometimes?).

An example would be someone looking for a “satellite tv”. Now that keyword gets 27,00 exact searches a month and a CPC of $9.80. Pretty good by any measure. However the competition will be very stiff indeed.

So it’s not a huge stretch to think that people may well misspell that when searching (I used this as an example as I accidentally bought  a misspelled “satellite” domain once).

Following the correct keyword research process I can see that that “satelite tv” actually has 1,900 exact local searches and a CPC of $8.97 and looks considerably easier to rank for than the correct spelling. On the surface this is looking good and to be fair a couple of years back it may even have worked.

However it has one BIG flaw. Google now automatically correct spellings of search terms and list the results for the correct spelling. So even if you mange to get a number 1 raking for the incorrect spelling, no-one will ever find it.

Similarly if you try a  domain name and get it ranked it will never be seen as the misspelled keyword search results will never be displayed.

So in case you have been considering this, or come across a forum post saying this is a good idea, or see website for sale with a misspelled domain name, PLEASE heed my warning and stay away from trying to make money from misspellings.

Curiously, did you know that “misspell” is one of the top 100 misspelled words in the English language?  – Go figure.

If that saves one person wasting their day then  this post will have been worth the time. Enjoy and speak again soon.

There is a problem when starting to make money online and many people talk about it but very few seem to take it on board. So I am going to try and offer up, Not only the PROBLEM but also the SOLUTION

The problem is:

Trying to actually pick something and do it! From the information overload that is the home of all new internet marketers you need to break free and actually do something and more importantly follow it to completion.

Please don’t take offence because we’ve all been there (I still get distracted and buy stuff, read it and put it away). Of course we need to learn, and keep learning, that’s how it all works in any job you do.

The solution is:

This 4 step formula.

1. Choose something (from the raft of stuff you already have), something you think you can tackle and looks at least a little interesting. It really doesn’t matter what it is (I’m talking make money online related stuff obviously)
2. Go through the reading/video etc. (general overview)
3. Draft yourself a plan – Write down what you are going to do and when you are going to do it
4. Do it

Ok, a little simplistic but let me go into details.

Break the whole thing into “achievable targets”

Break each target down into “manageable chunks”

Here in Greece we have a very common saying…

See-ga See-ga (literally “slowly, slowly” but better translated as “a little a bit at a time”) and that’s the trick.

Actually make a written plan, set dates/chunks/targets, make them SMART (Specific, Measurable, Realistic, Achievable and Time dependent), if you have 5 kids and full time job then no point in trying to work 5 hours a day on your plan)

Sounds obvious but follow the plan. Occasionally things won’t work out so you can change the plan as you go but do that in writing and write down the reason you changed the plan. That way you need to be honest with yourself, it’s not so easy to write down “ felt lazy today and couldn’t be bothered” or “got carried away during keyword research when I found a blog on shoes” (that one’s for the ladies).

So for instance if your course/project is how to put up a website then…………

Set a main goal – Put up a website – Wow, that’s a lot of work and it seems hard and…??????

So break it down into targets – for instance

1. Decide on a site subject/niche
2. Get a domain name
3. Get hosting
4. Build basic site structure
5. Add site Content
6. Get Site Indexed
7. SEO site
8. Monetize Site

Then break each target down to manageable chunks or sub-targets – for instance

Decide on a site subject/niche

1. Look at Amazonand find 10 best selling products
2. Search Google trends for 10 current favourites
3. Use Google Adwords tool for 5 niche ideas
4. See Ebay for 5 top products
5. ETC???????????

Do that for the whole course.

Now, “Put up a website” still seems like a big task, but.. Do you think you could “Look at Amazon for 10 best selling products”? Of course you can!

Now take an educated guess as to how much time each chunk might take and what time you have available and add the times and dates to each chunk and build up your plan.

Will your project make any money, I have no idea!

Is that the most important thing? Absolutely not!

Achieving your goals is the most important thing. Finish one project like this and you know you can do anything in the exact same way. What you learn along the way will be invaluable and let you make a better informed decision about your next (money making project). That means you will have a much higher chance of success next time.

In my old day job everything I did for customers had to have a plan and I can tell you from personal experience that without a plan your chances of failure will be increased 100 fold.

So do something, stick to it through to completion, don’t worry about “will it make money?”, Making money is the easy part on the end…

GETTING THERE is the hard part.

Hi and welcome to The Online Income Club.

TOIC  is your one stop shop for IM training.

WHAT IS KEEPING YOU FROM MAKING MONEY?

• Do your basic skills let you down?
• Can’t get enough site content or articles?
• Can’t create your own products?
• Don’t know what best Affiliate products to promote?
• Can’ t get enough traffic?
• Struggling to get backlinks?
• No idea how to find profitable keyword

WELL YOU’RE IN THE RIGHT PLACE TO FIND OUT ABOUT ALL THAT AND MUCH, MUCH MORE…..

The sole point of this blog and membership site is to get you earning money.  If you have never earned a dime online before then will show you how you – starting right now!

If you are earning money online – fantastic. I will show you how you can ramp that up and move from earning online to earning a living online.

All the answers to the questions above and whole lot more besides is right in front of you now.

at THE ONLINE INCOME CLUB

Currently NO REGISTRATION is required to access the members area. All the FREE tutorials and FREE resources are in the members area. You can access all these from the drop down menus at the top of the page or the in-context menu to the left of the page. Enjoy!