Archive for October, 2011
October 31st, 2011 | 
Author: Do want more money from your website or blog for no extra work, no extra visitors, no extra traffic? Of course you do!
OK, there is some work to be done but I mean you don’t have to keep doing more work. This is a one off activity that will decrease your bounce rate dramatically and increase your revenue and even build a list you can market to (even more revenue). All without adding even one single extra site visitor.
Recent Google Panda updates has made a dramatic change to the way google ranks websites. One of the key factors Google now use to assess a sites “worthiness” is the bounce rate. That just means if someone looks at the first page of your site and then leaves your site before looking at any other pages then it is a bounce. Obviously you want people to stay on your site longer and look at more pages. So does Google.
So here is one simple method to improve your bounce rate. It’s not complicated, in fact it’s darn right simple. It’s not even new but how we do this is a little different and you will see how it works so well.
You probably know that giving away a freebie report or ebook is a favourite way to get people to subscribe to an email list. Well it’s also great for reducing your bounce rate.
In this case you don’t ask for an opt-in or email sign up. You simply give them a direct download link.
OK, here’s the clever bit. You put the download link on another page of your website!
What you do is put a link (on your homepage or landing page) advertising the free download. That link goes directly to another web page on your site or blog. That page should be full of great interesting content of course and the final link to the download should be at the bottom of the page.
So to get to the link a visitor needs to go to at least one other page. You could even add in another “hop” and go to a third page but you should a little creative and not just give your visitor the run around. For instance when you get to the first download link you could offer a “special” pro version of the download or check for latest updates or offer another download altogether. A little imagination and you can come up with some novel ideas.
Downside to this is that visitors may be drawn away from the ads you are trying to get them to click on. However with the dramatically reduced bounce rate the additional rankings alone may offset that.
Next step though is to be clever with download. It needs to be interesting of course but you can use pretty much any content you want (not ignoring copyright of course) as Google will not be ranking your download document so duplicate content etc. is not a worry. It doesn’t have to be huge just useful and interesting.
There are two things you must do to your download.
1. Add links back to your site
Add links back to your site referring to info pages, videos, images or even products.
2. Monetize your document
You can’t add Adsense ads of course but Amazon products or Clickbank products are great.
Use you imagination and you can easily create a 5-10 pages of info, images, links, ads etc.
Finally you have the opportunity to build a list. Then you can mail to your list regularly both free and paid products and start making long term money.
If your primary objective is to build a list then you can link the final download link to an opt-in form (Aweber). If you are happy to make the list building secondary then add a link in the download document that offers another free product in exchange for the opt-in.
Either way it’s a great long term strategy.
Got any ideas how to keep vistors moer interested in your web site? What do you do to keep them interested?
Share your ideas with us and comment below
Posted in 
Hi guys,
You already know that most of the search engines use a number of different factors to judge the worth of a website.
Factors like the number and quality of backlinks and the quality of the content.
But more and more they are looking for new and better ways to judge the worth of a website.
Google in particular is now looking at the social networks like Facebook and Twitter and deciding just how much “buz” there is about the sites in their index. Those sites that are not found to have any “social standing” (i.e. they are not being put on someone’s wall, Tweeted, Digged, or Tumbled) they they will likely find it a lot harder to get or keep their search rankings.
We already know that social bookmarking is great way to get your sites indexed. It’s also a great way to add to your link diversity.
Now adding your sites to many web 2.0 social sites can create that “social standing” that Google are looking for in a great website.
There are automated bookmarking solutions like Social Monkee (and I recommend that), but they do not use high authority social sites. Not the household names.
This is where My Social Syndicator comes into it’s own. It brings all the high authority social networks together into one easy to use interface. It makes it a breeze to add your website to dozens of social sites in no time at all.
It’s not automated backlinking, it’s just great software that takes all the hard work out of getting your site onto as many social networks as possible.
Oh, and did I mention it’s free…….
Check it out at http://mysocialsyndicator.com
enjoy………..
Tony Marriott
Actually this refers to any kind of communication where you need an end result.
Looking to convince your boss to give you a pay rise?
Want that holiday in Florida but the wife/husband is not so keen?
Need to convince a company to take your services?
On paper, on the phone, on TV or on the internet the emotions that generate the right human response to create an “acceptance” are all the same.
In the above respect, everyone is a potential customer and everyone will be reticent to buy your product or accept your proposal. Thoughts will be going through their minds like
- “I can’t afford it”
- “I don’t need it right now”
- “You don’t understand my problem”
- “What happens if I don’t like it”
- “How do I know you’re qualified”
- “I don’t believe you”
- “It won’t work for me”
The 12 steps of a killer sales letter are all designed to answer the customers questions, calm their fears, create an emotional situation where they are happy to buy.
Make no mistake about it. Most people buy based on emotion and NOT logic.
Say what? Not you, you always apply logic to your buying!
OK, does your car really need to have 180bhp to commute to work? That exercise bicycle that your shirts hang on? That doughnut at lunch time?
Get my point?
So the 12 steps are
- Get attention
- Identify the problem
- Provide the solution
- Present your credentials
- Show the benefits
- Give social proof
- Make your offer
- Inject scarcity
- Give a guarantee
- Call to action
- Give a warning
- Close with a reminder
The sales letter should grab immediate attention by hitting emotionality buttons and continue to pull your prospective customer through the sales letter adding more and more emotion as it heads to it’s conclusion. Eventually closing the sale right her and then.
Never let a prospect “come back later” because they probably won’t.
So Briefly……
Get Attention
Use eye popping and heart stopping headline. Make sure you get them aboard in that crucial 6 seconds.
That means visually good as well as good words. See end of this post for free headline graphic creator.
Want a system that will make you a lot of money? –rubbish
You Need the System That Made Me $14,263.76 In One Weekend – much better
3 Tiny Steps That Made Me $14,263.76 Overnight – even better
Identify the Problem
To sell something you need to convince your prospect that they have a problem and you will fix it. That problem needs to be a BIG problem.
If you were selling life insurance for example you would not say “you don’t have life insurance”. That’s not a major problem. It doesn’t show the effect of the problem.
You would say something like “Your family could be left homeless if you aren’t properly insured”. Then you would agitate the problem. “Your kids will have to drop out of college and would end up never having a decent job”. Your grand children…
well you see where I’m going and why I never became an insurance salesman
Provide the Solution
But hey, miracle upon miracle, you have a fantastic solution. Just headline what that solution is at this point and tell them there worries are over.
Present your credentials
this bit is where you ensure that the potential customer knows you are the expert. Or have access to the experts, or are being backed by the right people. Tell them how you made this work for others. What great results you have had or even just how qualified you are. Basically anything that will prove to them that you are the person to listen to and trust in this endeavour.
Show the Benefits
This one that many people get wrong. There is much confusion between “benefits” and “features”. At his point we DO Not want features.
Features are what stuff does.
Benefits are what stuff does for us.
All round, hyper fast inflating, super protection air bags fitted to all models… is a feature
You crash, you won’t die .. is a benefit!
Try listing all the feature and turning then into benefits.
Did you ever see a beer commercial that said it tastes nice? No, it makes you cool, it makes you smart, it makes you attractive to the opposite sex, it makes you forget the daily drudge. Those are benefits (in a sales sense!)
Bullet points are great for this
Give Social Proof
Social proof is very powerful. Basically if you can see that others have already gained the benefit of a product then you will be much more likely to buy. Who wants to be the first to try something untested right?
This usually means testimonial from happy customers.
Word of warning. If you don’t have any do not make them up, do not pay someone on fiverr to create them, do not borrow somebody else’s. Firstly when you get caught out it will destroy your reputation and your business. Secondly Clickbank and others are now clamping down heavily on many dodgy practices and this is one of them.
If you don’t have testimonial just don’t put them in. Just make sure the other 11 steps are covered. Once you sell a few things you will get testimonials.
Make Your Offer
Now it’s time to get down to price. Not just price though but VALUE. Thoroughly explain everything you are offering and put a value on each part. Grow the value of your product. Add bonus items if you want to increase value.
The idea is to show a huge value for the total package/product and that your price is steal. You can’t just make this stuff up though. You can’t say that it was $500 and your are selling cheap at $50. If it never sold at $500 then that is fraudulent.
Inject Scarcity
This has been the mainstay of many a sales letter in the IM world for some time. It’s almost a joke now. In fact false scarcity will actually get you into trouble with the Clickbank and the others.
Yes, use scarcity but it must be genuine. If you say 100 copies only then you had better be sure that is all you will sell. This works well for some products like PLR for example where selling only a few copies will actually make them more valuable and you can charge a higher price.
If you want to sell as many copies as possible though then try limiting your bonuses. Say bonus items for first 50 customers only.
Give a Guarantee
Should go without saying but many people still argue over refunding money to unhappy customers. Yes you may get ripped off by a few that simply buy and refund but they are few and far between. Fact is that if they are unhappy customers then a fast refund may get them back on side and confident enough to buy your next product. If they are scammers , well why would you want them as customers.
So money back NQA guarantee of at least 30 or 60 days
Call to Action
Based on the assumption that your potential buyer could still be hesitating tell them exactly what to do. Do not leave them to make any decisions themselves.
So Click that buy button below. Fill ion your email address here – or whatever it is you want them to do. Tell the exactly.
Give a Warning
For those that may still be hesitating add a warning. What would be the outcome if they don’t buy?. Think about the benefits. They would have none of those. So tell them straight.
Close with a Reminder
Finalise with a summary. A key benefit, How valuable your offer is, Your guarantee, how to pay and any other key notes.
A few More Tips
Make your sales copy easy to understand. Aim at making it readable by the average 10 year old. Keep your sentences short and avoid lots of long, high falutin’ words.
Don’t make it just one dense lump of text. Break it into regular paragraphs. Add clean graphics. Ensure plenty of “whitespace”. Don’t scare off your customers with a complex read.
Sure expert copywriters get paid a lot of money and can produce some great sales copy. If you are starting out it’s unlikely you can afford one. If you can ,you have to ask yourself if they are any good!
However by following the formula above you can consistently write pretty good sales copy that will convert your product. Yes, you still need good products but who will know unless you sell a few?
So not having a good sales page IS NOT a reason for holding back. Don’t let it be your stumbling block. Use the 12 steps above, create your own copy and go for it.
To help with the graphics that can really make your page look professional I have put together a sales graphics creator. Its completely free for you to use and simple as pie. Type the text you want. A few clicks of the mouse to make stunning headlines, payment buttons, guarantee certificates etc. No Photoshop or design skills needed. It really is that easy.
There is also a video tutorial (though probably not needed)
